MSc in Social Marketing

The GBU-Europe MSc in Social Marketing is aimed for those working or looking to work at a senior level in social marketing and fundraising in the voluntary and community sector. This innovative course combines theoretical rigour with the application of contemporary professional best practice.

Tis course has been designed by seasoned professionals to support and further develop the core management skills and key competencies necessary to the delivery of efficient, effective marketing practice in the voluntary sector context. It is suitable for existing marketing practitioners working within the voluntary sector and for those wishing to transfer relevant skills and knowledge from experience gained in other sectors.

An MSc in Social Marketing provides an effective education for non-profit sector professionals looking to advance their careers. In this course, you’ll sharpen your abilities, develop new competencies and network with colleagues working across the full breadth of the non-profit sector. To be successful in this MSc in Social Marketing offered by GBU-Europe, you must be passionate about the success of social marketing ventures.

How can an MSc in Social Marketing help your career?
Earning an MSc in Social Marketing from GBU-Europe can position you as a valuable and talented executive, able to positively influence the mission of an organisation and the community it supports. At the same time, you’ll develop the competencies needed to move into roles that can be more personally and financially rewarding. This degree considers a range of common social marketing management and organizational concerns to build a well-rounded knowledge base and set of abilities. Additionally, you can select electives that tie into your specific career plans in the social marketing world. This MSc in Social Marketing specifically benefits mid-level professionals who desire to move up in the non-profit sector to senior leadership and management levels. This course provides an opportunity to earn an advanced degree that addresses the unique character of social marketing organizations and the social sector.

What new skills and experiences will you develop in this course?
Throughout the programme, you’ll develop skills in many areas critical to the success of social marketing groups, such as:

• Advocacy
• Fundraising
• Non-profit organisation management
• Programme development
• Volunteer management
• Market Research in social issues

You’ll also build understanding and practical experience in areas like financial and executive management. Moreover, and as with all of our MSc programmes, you should expect to develop the following:

• Basic analytical skills for management, including fundamental concepts and principles from various management disciplines and the use and applications of these skills;
• In-depth knowledge across a broad range of management contexts;
• Skills in using management tools in an imaginative, orderly, problem-solving capacity by first identifying problems, then analysing alternative solutions, and, finally, implementing the chosen solutions;
• The ability to make and carry out decisions;
• Effective communication skills with others, in writing and in person.
• A sound basis for continuous learning from experience.
• A recognition of the overall economic, political and social environment in which the manager lives and works.