BSc In Digital Marketing

Year 1

1. Marketing Management
2. Economics
3. Principles of Management
4. Statistics
5. Business Law
6. Business English

Year 2

1. Digital Marketing Essentials
2. Consumer Behaviour
3. Digital and Mobile Marketing
4. Business Information Systems
5. Marketing Case Studies
6. Practice of Marketing

Year 3

1. Digital Global Marketing
2. Executive Leadership
3. Digital Marketing Planning
4. Information Technology
5. Digital Marketing Communications
6. Case Studies

Entry requirements are flexible and vary, but we generally demand: –

For entry into Year 1 (Diploma):
(a) Foundation Certificate from CIM (BVI) / GBU-Europe
OR
(b) Secondary School Leaving Certificate
OR
(c) 5 GCSEs and 2 AS/A2s
OR
(d) The equivalent in your country of education
OR
(e) Equivalent certificate from the Chartered Institute of Marketing or from another internationally-recognised professional body (e.g. ABE)
AND
(f) Proof of good use of English (IELTS/TOEFL/GCSE or equivalent)

For entry into Year 2 (Advanced Diploma): 
(a) Diploma in Marketing Management from CIM (BVI) / GBU-Europe
OR
(b) OND/BTEC or equivalent
OR
(c) Certificate from the Chartered Institute of Marketing or from another internationally-recognised body (e.g. ABE Diploma Level 4)
OR
(d) 60 transfer credits in a relevant field from an internationally-accredited university

For entry into Year 3 (BSc):
(a) Advanced Diploma from CIM (BVI) / GBU-Europe;
OR
(b) HND or equivalent;
OR
(c) Diploma in Professional Marketing from the Chartered Institute of Marketing or from another internationally-recognised body (e.g. ABE Diploma Level 5)
OR
(d) Membership of the UK Institute of Certified Chartered Accountants, the Chartered Institute of Bankers, the Chartered Insurance Institute, or any such internationally-recognised professional body
OR
(e) 120 ECTS in a relevant field from an internationally-accredited university

One of the distinguishing features of GBU-Europe is that at the end of each year of our three-year Bachelor programme, we award separate certificates: at the end of the first year a Diploma; at the end of the second year an Advanced Diploma; and, finally, at the end of the third year, a Bachelor certificate. This offers students more flexibility and the freedom to start a degree without committing to the entire length of the course.

On completion of Year 1, successful students will be awarded the Diploma in Marketing Management.
On completion of Year 2, successful students will be awarded the Advanced Diploma in Digital Marketing.
Finally, upon completion of Year 3, successful students will be awarded the Bachelor of Science in Digital Marketing.

We welcome applications for exemptions on a subject-to-subject basis and based on evidence of credentials from recognised institutions. The maximum number of exemptions allowed is 12 (i.e. 2 years). If you would like to apply for exemptions, you will need to complete an Exemption Form and submit it to the Admissions Office for consideration, together with all your credentials and exemption fees.

Programme fees for Distance Learning students are set at:

€1500 for Year 1
€1800 for Year 2
€2100 for Year 3

On top of the programme fees, you will need to pay an application fee of €60 and examination fees (€90/95/100 per subject depending on year of study)  

Examinations are held at approved examination centres around the world every June and January. In order to be eligible to take exams in January, students must submit their Examination Entry Form by 30 November; to take their exams in June, by 30 April.